A new ad has been released by NBC News that aims to raise awareness about the dangers of election disinformation, using deepfake technology to show how easily fake news can be spread. The ad features well-known celebrities like Tom Cruise, Oprah Winfrey, and Morgan Freeman, but all of them are actually computer-generated images created using artificial intelligence.
The video begins with an introduction explaining how deepfake technology is used to manipulate videos and make it appear as if people are saying things they never actually said. The ad then goes on to show these celebrities endorsing various false and dangerous claims, such as the existence of a cure for COVID-19 or the idea that voting is not necessary.
Viewers are encouraged to try and spot the deepfakes throughout the ad and are reminded that not everything they see online can be believed. The ad ends with a warning that deepfake technology can be used to spread misinformation and potentially influence elections.
The use of deepfake technology in this ad serves as a powerful reminder of the dangers of fake news and the importance of being vigilant when consuming information online. With the 2020 Presidential election rapidly approaching, it is more important than ever for the public to be aware of the tactics that can be used to manipulate them.
By raising awareness through this creative and engaging ad, NBC News hopes to shed light on the issue of election disinformation and encourage viewers to think critically about the information they encounter online. As technology continues to advance, it is vital that individuals remain informed and cautious in order to protect themselves from falling victim to false information.
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