Press Release: Meat Sales Surge to Record High in 2024
In a landmark year for the meat industry, sales have reached an unprecedented $104.6 billion in 2024, marking a 2.3 percent increase from 2023. This upward trend underscores meat’s continued dominance in the grocery sector, as consumers now purchase meat more than once a week, maintaining it as the largest fresh department in supermarkets.
According to the 20th annual Power of Meat Report, nearly all (98 percent) American households include meat in their diets, with 73 percent viewing it as a healthy food choice. The report highlights the importance of protein in American diets, with 90 percent of consumers prioritizing sufficient protein intake. Animal proteins such as eggs (83 percent), chicken (82 percent), and beef (76 percent) are recognized as key sources of this essential nutrient.
Rick Stein, vice president of fresh foods for The Food Industry Association, emphasizes the evolving consumer landscape: “Shoppers’ definition of value has expanded to include price, quality, relevance, convenience, and experience.” He notes that meat is integral to 90 percent of home-cooked dinners, as consumers increasingly seek options that align with their interests and lifestyle.
This substantial growth in meat sales reflects broader trends in consumer behavior and dietary preferences, positioning the meat industry as a resilient and dynamic segment of the American food market. As consumers continue to prioritize fresh, protein-rich options, retailers are responding by enhancing the variety and quality of meat products available.
The report is published by the National Association of Farm Broadcasters, showcasing the vital role meat plays in American diets and its significance in the grocery marketplace.
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