NAD: The Celebrity Wellness Trend Taking Over
In the realm of wellness, one hack is increasingly popular among celebrities and high-achievers: nicotinamide adenine dinucleotide (NAD). This essential molecule plays a crucial role in cellular health and energy metabolism. As people age, particularly after their mid-40s, NAD levels decline, affecting the body’s ability to repair and regenerate muscles and tissues.
Though NAD was discovered over a century ago, recent advances in biotechnology have propelled it into the mainstream. Many are turning to NAD+ infusions, marketed to enhance energy, appearance, and immune function. Celebrities such as Hailey Bieber, Jennifer Aniston, and NBA star Kevin Love rave about its benefits. Love shared, “I really felt it cognitively… I will be doing that forever.”
Companies like Niagen Biosciences, helmed by Hollywood producer Rob Fried, are at the forefront of this trend, offering various infusion options at luxury gyms and med spas. Prices range from $799 to $1,500 depending on dosage. Infusions promise quicker muscle recovery, improved resilience, and even healthier skin and hair. Charles Brenner, a leading longevity researcher, states they may also promote heart and liver health, and enhance brain function.
While NAD infusions provide noticeable energizing effects—often likened to a strong dose of caffeine—they remain a luxury experience, with costs prohibitive for many. Nevertheless, boosting NAD isn’t solely reliant on infusions; regular exercise, proper rest, and nutrient-rich foods like fish and nuts can also enhance levels.
As this wellness trend gains traction, it reflects a broader movement towards accessible health solutions, though the reality of NAD therapies might still be out of reach for the average individual. For now, engaging in healthy lifestyle habits remains a more sustainable approach to well-being.
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