Press Release
Gamecocks QB LaNorris Sellers Launches Custom Action Figure Through NIL Partnership
COLUMBIA, S.C. – In a groundbreaking move in the Name, Image, and Likeness (NIL) era of college athletics, South Carolina Gamecocks quarterback LaNorris Sellers has announced a unique partnership with Collegiate Legends to create his own custom action figure. This collectible figurine, retailing for $99.99, is available for purchase at Gamecock Traditions, both in-store and online.
Sellers’ action figure features him adorned in a white Gamecocks helmet, garnet jersey emblazoned with “Carolina” and his number 16, alongside themed pants. This launch follows Collegiate Legends’ successful creation of similar figures for Alabama stars Jaylen Mbakwe and Malachi Moore last year, making it the only licensed action figure line within college football.
In a philanthropic gesture, Sellers will also donate some of these action figures to local children in Columbia. “This is more than just a toy — it’s a celebration of Gamecock greatness,” said Holly Tanory, president of Collegiate Legends. She emphasized that Sellers embodies the future of South Carolina football and their mission to honor athletic excellence.
Sellers had an astonishing redshirt freshman season, earning accolades such as national freshman offensive player of the year, SEC freshman of the year, and the Gamecocks’ MVP. He played in 12 games, achieving 2,534 passing yards, 18 touchdowns, and seven interceptions, while completing 65.6% of his passes. Notably, he ranked among the top 10 in the SEC for various offensive categories, with a standout performance against Texas A&M that solidified his reputation as a rising star.
As Sellers carves out his legacy, fans can now own a piece of Gamecock history through this exciting action figure collaboration.
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