University of South Carolina Partners with Legends to Elevate Fan Experience at Williams-Brice Stadium
Columbia, SC — The University of South Carolina has entered a transformative multi-year partnership with Legends, a leading global premium experiences company. This collaboration aims to enhance the overall fan experience during Gamecock sporting events while maximizing revenue for the university’s athletics department.
As part of the agreement, Legends will manage premium seating, support ticket sales, and engage in philanthropic fundraising initiatives for the recently renovated Williams-Brice Stadium. “Legends is the industry leader in elevating the fan experience and creating unforgettable moments,” said Jeremiah Donati, Athletics Director. He emphasized that this partnership will not only enhance fan engagement but also drive essential revenue to support student-athletes and bolster championship pursuits.
Legends will assist Gamecock Athletics in optimizing revenue generation and curating engaging experiences for fans. Their work coincides with the university’s initiative to reimagine the stadium, including developing and pricing premium products and corporate hospitality options.
Dan Jankoski, Senior Vice President at Legends, expressed excitement about the collaboration, stating, “We’re proud to partner with the University of South Carolina on this transformative project. Our unmatched expertise in collegiate athletics will help elevate one of college football’s most iconic venues.”
Legends brings a wealth of experience, having partnered with over 90% of Power Five university athletic departments in revenue optimization for facility projects. The firm has been involved in stadium projects at various universities, including the University of Kansas, Northwestern University, and the University of Notre Dame.
This partnership marks a significant step forward for the University of South Carolina as it seeks to enhance its athletics programs while fostering a vibrant fan experience at Williams-Brice Stadium.
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